CHAPTER 3

Hiring a Firm

Our internal Public Relations leadership understood the breadth of the problems we were facing and the skill base and expertise that was needed from an external firm. They made a recommendation and after one meeting we started work together.

—ED of NPO

If the project is well-defined and specific to a particular project, we typically put out an RFP. But it takes a fair amount of time to put that together and then review all the responses before interviewing can even begin.

—Public Affairs Manager, Government Entity

We have a firm with whom we have an ongoing relationship. Typically we start with them. If it is a situation or project that they do not specialize in, they recommend others with whom we can talk. I trust their ...

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