CHAPTER 7

Progress Reports1

Once the work has begun an important part of managing the process is reporting on progress. These progress reports come in many formats (e.g., memo, interview, and short note accompanying the invoice) and are customizable based on your needs. Some clients do not feel the need for these reports, but if the company is not getting regular updates from the firm, you are not getting the feedback needed from your public relations firm. After all, they were presumably hired to accomplish something important to your business objectives. Just as financial reports help understand the financial health of the business, a progress report from a public relations firm will help keep you up to speed on the health of your public relations ...

Get The Public Relations Firm now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.