The Purpose Revolution

CHAPTER 1

The Purpose Advantage

THERE IS LITTLE DOUBT THAT COMPANIES FOCUSED MORE DEEPLY on purpose and social good will be positive for their employees and for society at large. But does purpose create a meaningful competitive advantage for your enterprise? Few may disagree with the direction of the trends discussed in this book, but many may doubt whether it is the kind of game-changing force—the revolution—that we believe it to be. If you’re thinking along these lines or asking yourself similar questions, we understand—you’re not alone.

Many of the CEOs and leaders we interviewed, whose companies are already reaping significant benefit from a focus on purpose, suggested that most leaders still don’t get how important this movement has already ...