Notes
INTRODUCTION
Are You Ready for the Purpose Revolution?
1. The State of the Debate on Purpose in Business, EY Beacon Institute, 2016, https://webforms.ey.com/Publication/vwLUAssets/ey-the-state-of-the-debate-on-purpose-in-business/$FILE/ey-the-state-of-the-debate-on-purpose-in-business.pdf.
2. Steve Rochlin, Cheryl Yaffe Kiser, Richard Bliss, and Stephen Jordan, Project ROI Report: Defining the Competitive and Financial Advantages of Corporate Social Responsibility and Sustainability, IO Sustainability and Lewis Institute for Social Innovation at Babson College, July 9, 2015, https://www.issuelab.org/resource/project-roi-report-defining-the-competitive-and-financial-advantages-of-corporate-responsibility-and-sustainability.html.
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