The Purpose Revolution

Preface

THIS IS A BOOK FOR ANY LEADER, CEO, BUSINESS OWNER, ENTREPRENEUR, human resources (HR) executive, consultant, or marketing professional who wants higher levels of engagement and loyalty from both employees and customers. If you work for a for-profit company, this book will show you how to get the lion’s share of loyalty from employees and customers; if you are in the nonprofit or government sector, it will show you how to harness purpose to fulfill your mission.

This book describes a revolution of expectations of what we want from those we work for, buy from, and invest in, and it provides a practical blueprint for creating a significant competitive advantage by embedding purpose in your leadership and organization. While CEOs and business ...