Introduction

What moves men of genius, or rather what inspires their work, is not new ideas, but their obsession with the idea that what has already been said is still not enough.

—EUGENE DELACROIX

I never did anything worth doing by accident, nor did any of my inventions come by accident; they came by work.

—THOMAS ALVA EDISON

Bookstore shelves are crowded with business books discussing change. On Amazon alone, there are more than eight thousand books on corporate change. So why do I think the world needs another book on the topic? Simple, really. Because a remarkable 70 percent of all change efforts fail to deliver their intended results, and because the phrase I hear more than any other from business leaders (despite having good people, ...

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