May 2018
Beginner
482 pages
20h 30m
English
Foreword to the Tenth Edition—Erica Farber, Radio Advertising Bureau
Preface—Paul McLane, Radio World
What’s New to This Edition of The Radio Station
CHAPTER 1 State of the Industry
Is Radio Facing a Digital Cliff?—Larry Miller
Profits in the Air—The Business Model Evolves
What Do You Believe?—B. Eric Rhoads
Four Visions of Radio’s Future—Jeffrey Wilkinson and August E. Grant
The Impact of Mobile Listening on Radio—Glenda Shrader-Bos
The Astounding Growth of Podcasting—Jon Nastor
When FM Met the Internet: The Way It Was, Is, and Will Be—Mike Englebrecht