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The Radio Station, 10th Edition by Bruce Mims, John Allen Hendricks

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A SPOT RETROSPECTIVE

The transition from analog to digital audio technology ushered radio into a new era in mixing and sound imaging. A typical radio station—whether it be broadcast, satellite, or Internet—produces thousands of commercials, public service announcements (PSAs), and station promotion messages (promos) annually. Additionally, stations will mix a vast array of positioning messages designed to create and reinforce stations’ images with their audiences.

Radio insiders refer to commercial audio messages collectively as “spots.” The term “spot” denotes a brief message, typically 60 seconds or less in duration, that contrasts its brevity with the approach utilized in the early days of the medium. In the ...

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