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The Radio Station, 10th Edition
book

The Radio Station, 10th Edition

by John Hendricks, Bruce Mims
May 2018
Beginner content levelBeginner
482 pages
20h 30m
English
Routledge
Content preview from The Radio Station, 10th Edition

 

 

Glossary

 

 

 

 

AAA Adult album alternative format, also known as “Triple-A.”

AAC Advanced audio coding, used for digital audio.

ABC American Broadcasting Company, network.

AC Adult contemporary format.

Account executive Station or agency salesperson.

Active audience (actives) Listeners who call radio stations to make requests and comments or in response to contests and promotions.

Active listeners The number of distinct registered users, including subscribers, who have requested audio from a streaming service’s servers within the trailing 30 days to the end of the final calendar month of the reporting period.

Actuality Actual recording of news event or person(s) involved.

Ad Council National clearinghouse for public service announcements. ...

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Publisher Resources

ISBN: 9781351816328