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The Radio Station, 10th Edition by Bruce Mims, John Allen Hendricks

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Glossary

 

 

 

 

AAA Adult album alternative format, also known as “Triple-A.”

AAC Advanced audio coding, used for digital audio.

ABC American Broadcasting Company, network.

AC Adult contemporary format.

Account executive Station or agency salesperson.

Active audience (actives) Listeners who call radio stations to make requests and comments or in response to contests and promotions.

Active listeners The number of distinct registered users, including subscribers, who have requested audio from a streaming service’s servers within the trailing 30 days to the end of the final calendar month of the reporting period.

Actuality Actual recording of news event or person(s) involved.

Ad Council National clearinghouse for public service announcements. ...

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