CHAPTER 15

No One-Size-Fits-All Strategy

Troubleshooting Internal Matters

The field of strategy has come under immense scrutiny over the past 20 years and in particular since 1997 when emerging markets crashed and changed the way companies conducted business. There is no doubt that continually shifting trends have repeatedly hit the global economy, to the point, in fact, that many theorists and market and industry experts have even come to question the viability of strategic thinking. Why, they ask, should one have a strategic division when strategy is continually changing?

Experience has shown that companies that follow trends ultimately never become winners. Those that have strategies in place lead the pack as trends do not change overnight. ...

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