CHAPTER 20

Capital Raising Presentation

Funding Steps

There are two steps to funding your concept, project, or company.

First, you must prepare a persuasive market-driven and investor-centered business plan. A well-documented and targeted plan is 50 percent to getting your loans.

Second, you must successfully present your plan to investors. Seeking financing requires courage; this endeavor is not for the weak, timid, or impulsive man or woman.

Proposal Evaluation

Whether you are seeking debt or equity financing, start by looking at bank managers, venture capitalists, or private investors as people who adhere to certain financing criteria and policies. And accept that they have set these policies up for specific reasons. One such reason ...

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