CHAPTER 2

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Understanding What It Takes

Remember, you only have to succeed the last time.

—BRIAN TRACY

FSBO Fact

Eighty-five percent of buyers said they were very satisfied with all aspects of their real estate agent’s knowledge and expertise of the purchase process, and 82 percent were very satisfied with their agent’s knowledge of the real estate market.

SOURCE: National Association of Realtors®,Profile of Home Buyers and Sellers, 2005.

In order for you to understand what it takes to be a successful agent, you’ll need the energy and motivation to take yourself to the next level. Just keep in mind that there is no such thing as a born salesperson. ...

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