CHAPTER 4

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Know Thy Competition

My philosophy of life is that if we make up our mind what we are going to make of our lives, then work hard toward that goal, we never lose—somehow we win out.

—RONALD REAGAN

FSBO Fact

Thirty-two percent of people who bought directly from sellers knew them in advance of the transaction, meaning that about one-third of FSBO transactions are not placed on the open market.

SOURCE: National Association of Realtors®,Profile of Home Buyers & Sellers, 2005.

In this chapter I’m going to break down your competition and how to remain competitive. Competition can be intimidating at times, but it is important to look at ...

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