CHAPTER 5

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The FSBO System

Champions keep playing until they get it right.

— BILLIE JEAN KING

FSBO Fact

FSBOs have no access to fundamental marketing services, such as the Multiple Listing Service (MLS), and they cannot list their homes there. They also have no access to other marketing avenues such as REALTOR.com, Virtual Office websites, and the Internet Data Exchange.

SOURCE: National Association of Realtors®,Profile of Home Buyers & Sellers, 2005.

In this chapter you’ll learn how to implement systems into place that will drastically improve your means to prospect FSBOs. This is a very important chapter of this book because without a system, ...

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