The Marketing Plan
I keep marketing for the same reason a pilot keeps his engines running once he gets off the ground.
—WILLIAM WRIGLEY JR., FOUNDER, WRIGLEY COMPANY
Methods Used by FSBO Sellers to Market Home
•Yard sign: 51 percent
•Friends / neighbors / relatives: 53 percent
•Newspaper advertisement: 31 percent
•Open house: 31 percent
•Internet: 22 percent
•Direct mail (flyers, postcards, etc.): 3 percent
•For-Sale-By-Owner magazine: 4 percent
•Other: 12 percent
SOURCE: National Association of Realtors®,Profile of Home Buyers & Sellers, 2006.
Throughout this book we’ve discussed ways to help sculpt yourself ...