CHAPTER 9

image

The Marketing Plan

I keep marketing for the same reason a pilot keeps his engines running once he gets off the ground.

—WILLIAM WRIGLEY JR., FOUNDER, WRIGLEY COMPANY

FSBO Fact

Methods Used by FSBO Sellers to Market Home

•Yard sign: 51 percent

•Friends / neighbors / relatives: 53 percent

•Newspaper advertisement: 31 percent

•Open house: 31 percent

•Internet: 22 percent

•Direct mail (flyers, postcards, etc.): 3 percent

For-Sale-By-Owner magazine: 4 percent

•Other: 12 percent

SOURCE: National Association of Realtors®,Profile of Home Buyers & Sellers, 2006.

Market Exposure

Throughout this book we’ve discussed ways to help sculpt yourself ...

Get The Real Estate Agent's Guide to FSBOs now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.