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The Real Estate Agent's Guide to FSBOs by John Maloof

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CHAPTER 10

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Farming for FSBOs

Failure is the path of least persistence.

—UNKNOWN AUTHOR

FSBO Fact

Seventy-one percent of sellers said they used an agent from a previous transaction, or took a recommendation from friends, neighbors, or family, who were pleased with their agent.

SOURCE: National Association of Realtors®,Profile of Home Buyers and Sellers, 2005.

Now let’s get into working your farm. A farm is an area that you strategically designate to send your monthly mailing advertisements to. When you mail to your farm every month, over time the seeds will blossom into a profitable listing bank. First, plant the seeds, then, reap the harvest. ...

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