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The Real Estate Agent's Guide to FSBOs by John Maloof

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CHAPTER 11

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Putting Your For-Sale Signs to Work

Success depends on your backbone, not your wishbone.

—UNKNOWN AUTHOR

FSBO Fact

Almost two-thirds of agent-assisted sellers and buyers said they definitely would use the same agent again in future transactions, and another fifth said they would probably use the same agent.

SOURCE: National Association of Realtors®,Profile of Home Buyers and Sellers, 2006.

Listings are the backbone of this business. They’ll contribute more to your sales than any other approach. Any top producer will share this same thought. Once you start building your listing bank, you’ll notice that buyer calls from your signs ...

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