Book descriptionTime has become a precious commodity, so business leaders who can save their customers' time more effectively than competitors do will win their loyalty. This book shows how it's done.
Business survival requires valuing what customers value—and in our overworked and distraction-rich era, customers value their time above all else. Real-time companies beat their rivals by being faster and more responsive in meeting customer needs.
To become a real-time company, as top scholars Jerry Power and Tom Ferratt explain, you need a real-time monitoring and response system. They offer detailed advice on how to put procedures in place that will collect data on how well products or services are saving customer time; identify strengths, weaknesses, threats, and opportunities; and specify innovations needed to save even more customer time.
Where should leaders look to innovate? Powers and Ferratt say to search every step in the life of a product or service, from development to production to usage. And for each step, they identify four possible levers for innovation: the design of the products or services themselves, the process used to produce them, the data that can be gathered on their use, and the people who make or provide the product or service.
The book features dozens of examples of companies that are getting it right and the innovations they used to help their customers save time, all while helping themselves to a hefty slice of market share. This is a comprehensive, authoritative guide to thriving in a revolution that is sweeping every industry and sector.
Table of contents
- Title Page
- Copyright Page
- Foreword by Jim Ellis
- Foreword by John Mittelstaedt
- Introduction: Real Time and the Real-Time Revolution
- Chapter 1: The Need to Become a Real-Time Organization
- Chapter 2: The Real-Time Monitoring and Response (RTMR) System
- Chapter 3: Levers for Becoming More Real Time—A Product/Service Life-Path Perspective
- Chapter 4: Using the Product or Service Lever to Transform to a More Real-Time Organization
- Chapter 5: Using the Process Lever to Transform to a More Real-Time Organization
- Chapter 6: Using the Real-Time Data Lever to Transform to a More Real-Time Organization
- Chapter 7: Using the Real-Time People Lever to Transform to a More Real-Time Organization
- Chapter 8: Going beyond the Core Levers to Transform to a More Real-Time Organization
- Conclusion: Take the Next and Continuing Steps of the Real-Time Revolution
- About the Authors
- Title: The Real-Time Revolution
- Release date: September 2019
- Publisher(s): Berrett-Koehler Publishers
- ISBN: 9781523085651
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