Chapter6
Using the Real-Time DataLever to Transform to a MoreReal-Time Organization
Netflix is one of the great transformational success stories in the history of entertainment. What had been a customer base of 20 million subscribers a few years ago, mainly in the US, is now more than 120 million subscribers around the world. What began as a logistics-based entertainment company that shipped physical DVDs has evolved into a massive digital entertainment empire. Netflix now dominates the video subscription market.43
Netflix tracks what people watch and is able to utilize that data to predict interest in other content. As an objective, Netflix strives to provide entertainment content for all viewers. The data that Netflix has amassed continues ...
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