So, you made the first impression. It was successful. Your email was not deleted, archived, marked as spam, or otherwise ignored. Instead, it was opened. Congratulations.
One could argue that getting someone to open your email is one of the most difficult parts of email marketing. Most people receive a ton of email every day. Many delete much of that email without ever reading it. In fact, according to Merckle, a customer relations marketing agency, “subscribers that receive promotional permission email estimate that they delete 55 percent without opening.”1
Couple this 55 percent of emails that are deleted without opening figure with the industry averages open rate near 20 percent—if people are opening your emails consistently, ...
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