Part I, “The Secret to Email Marketing: List Growth,” addressed the importance of growing your email list. Without a list of email addresses to send to, email marketing becomes quite challenging. However, what we failed to mention (intentionally) in that part of the book is that a few “non-traditional” ways exist to grow your email database.
This chapter focuses on three of them:
• Single versus double opt-ins
• Non-permission emails
Yes. You read that list correctly. This chapter covers topics that are often frowned upon by email marketing purists. If you believe permission is black and white, some of the gray areas addressed in this chapter might make you a bit uncomfortable. We anticipate some ...
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