Social media is—and has been—one of the most talked about topics over the past few years. However, somehow we’ve managed to go a full eleven chapters with only a few mentions of social media. That should not surprise you as this book is about email marketing. What does email marketing have to do with social media? A lot. Over the next few chapters, we show you how email marketing and social media go together like Batman and Robin.
However, before we bring Gotham City into the mix, let’s first review why everyone—and we mean everyone—can’t stop gushing about social media. If you’re not talking about Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, foursquare, or [insert latest-and-greatest-social-media-site ...
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