September 2014
Intermediate to advanced
240 pages
4h 40m
English
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CHAPTER 9How to Uncover Your Right-of-Way
The best way to predict the future is to invent it.
ALAN KAY,when he was at Xerox PARC
Right-of-way is grounded in the assets, relationships, and investments you have already made to run your current business in your current industry. Reciprocity advantage offers a new way to get value from your underutilized strengths to create a new business.
What underutilized assets do you have? If someone comes to you with an idea for making money with something you aren’t currently monetizing, it is worth a discussion. If the idea is one that complements your business and offers an opportunity to make money in new ways, it is a great lead. If it is an idea that uses your assets to make money that you could make ...