CHAPTER 9How to Uncover Your Right-of-Way
The best way to predict the future is to invent it.
ALAN KAY,when he was at Xerox PARC
Right-of-way is grounded in the assets, relationships, and investments you have already made to run your current business in your current industry. Reciprocity advantage offers a new way to get value from your underutilized strengths to create a new business.
What underutilized assets do you have? If someone comes to you with an idea for making money with something you aren’t currently monetizing, it is worth a discussion. If the idea is one that complements your business and offers an opportunity to make money in new ways, it is a great lead. If it is an idea that uses your assets to make money that you could make ...
Get The Reciprocity Advantage now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
