The Reciprocity Advantage

INDEX

Additive manufacturing (AM). See 3D printing

Advantage, 1. See also Reciprocity advantage

Advertising, 73

And, world of, 8, 11, 62, 63, 72, 83, 101, 104

Anderson, Chris, 2, 4–6

Anthony, Scott, 131, 140, 159

App Store (iOS), 52–55

Apple Computer, 18–19, 22

ironic reciprocity advantage of, 52–55

Army War College (“VUCA University”), 92

Assumptions. See Knowledge-to-assumption ratio

Asthmapolis, 22

Baby Boom generation, 68

Badge fatigue, 92

Ben-Horin, Daniel, 51

Big Blue, 18–20. See also IBM as Smarter Planet, 20–23

Bio-empathy, 94

Brand certification, 75–76

Brunner, Gordon, 110

Business plan, reciprocity advantage, 145–146

Business(es)

defining/agreeing on your core, 113–116

with different frequency of usage habits, 137

redefining your business ...