O'Reilly logo

The Reckoning by David Halberstam

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

20. THE MUSTANG

LEE IACOCCA’S TIMING COULD not have been better. He was rising through the Ford Motor Company in almost perfect step with the rising prosperity of postwar America. As director of marketing under Robert McNamara in the late 1950s, he was a great salesman in a salesman’s paradise. There was so much to sell and so many people with so much money to buy it, and there was television, a wonderful new way to advertise. America was rich and optimistic, and it was a nation still in love with its cars. Gas remained cheap at the pump. But Iacocca was not merely selling cars; he was adapting the map of Ford to the new map of America. For those were years of great demographic change. Small towns were dying or declining. Farmland on the outskirts ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required