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The Referral of a Lifetime by Ken Blanchard, Lynda Rutledge Stephenson, Tim Templeton

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AppendixHighground’s Principles of Business

This appendix is designed as a reference to help you implement the principles and concepts of The Referral of a Lifetime. The appendix contains the following material:

• Highground’s Principles of Business

• Highground’s Principles of Business Questions

• Letter of Introduction to Past Clients

• Confession Letter

• Highground’s Principles Goal Pages

• Three Magic Questions for New Contacts

• The Four Business Personality Windows

• Keep in Touch Suggestions

• Web of Appreciation Pledge and Policies Sample

• Highground’s Twenty Next Steps

HIGHGROUND’S PRINCIPLES OF BUSINESS

These are the four foundational principles of the system. To find out more, return to chapters 3, 4, 5, and 6.

PRINCIPLE I:

The 250 ...

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