6The Leadership Dilemmas

MANAGEMENT IS NOT A PROGRESSIVE SCIENCE. IF IT WERE, some sunny day, we would have the perfect theory of management. This is, of course, nonsense. In reality, leadership theories revolve around a specific set of dilemmas. These dilemmas don’t change; they are more or less eternal. The answers will often be new ones, reflecting a changing business environment, but the relevant questions are the same. This chapter presents the dilemmas and the answers when they meet the future.

More than a hundred years ago, being the CEO of a newspaper in the United States just required “gorilla management” because making money was so easy that a monkey could do it—or so it was said. Most markets were growing fast; however, it was the ...

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