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The Responsible Entrepreneur: Four Game-Changing Archetypes for Founders, Leaders, and Impact Investors

Book Description

"Individuals, acting on deeply held beliefs and passion, are boldly imagining and bringing into existence a different world... Whether you're a business entrepreneur, a social entrepreneur, an investment entrepreneur, or an academic, artistic, or civil servant entrepreneur, devour this important and wise book."—From the Foreword by John Fullerton

Responsible entrepreneurs are a special breed, seeking to transform industries and even society itself. They challenge and refine cultural assumptions, laws, regulations, and even the processes of governance. This requires them to do and think far beyond what is usually required of business leaders.

The Responsible Entrepreneur offers a blueprint for this new kind of business leadership, describing the means by which any entrepreneur can pursue a higher order of work. In it, Carol Sanford, one of the most trusted names in responsible business development, brings her vast expertise in helping executives and corporations to the entrepreneur looking to launch and scale a venture. She maps this journey through four archetypes:

  • The Realizing Entrepreneur: Industry Game-Changer

  • The Reconnection Entrepreneur: Society Game-Changer

  • The Reciprocity Entrepreneur: Culture Game-Changer

  • The Regenerative Entrepreneur: Governance Game-Changer

  • By understanding the archetype most aligned with their goals, entrepreneurs will learn how to grow their business into a powerful platform that can leverage change, and even change the foundations that create our most pressing problems and issues. To illustrate these principles in action, The Responsible Entrepreneur features case studies based on long-term work and in-depth interviews with Google Innovation Labs, Indigenous Designs (the primary supplier for Eileen Fisher), FishPeople (who supply Costco and Google with gourmet seafood entrees), and many more.

    For entrepreneurs seeking to pursue world-changing results, or impact investors looking to align their capital with their values, The Responsible Entrepreneur provides the frameworks to build a business and to evaluate and direct investments to create the greatest benefit for all stakeholders.

    For anyone who wants to make a difference in the way businesses affect the world, The Responsible Entrepreneur lays out ways to make that aspiration focused and doable.

    Table of Contents

    1. Foreword
    2. Introduction
      1. A Method to Manage the Madness
      2. Primary Characteristics of the New Entrepreneur
      3. Reimagining the World of Entrepreneurship
      4. Leveraging Entrepreneurship to Accelerate Change
      5. Entrepreneurship Is Everyone’s Birthright
      6. Responsible Entrepreneurs Rise Above Rugged Individualism
      7. Latent Entrepreneurship Identifiers
      8. The Responsible Entrepreneur Master Plan
      9. Business Is a Preeminent Instrument for Global Change
      10. A Blueprint for Responsible Entrepreneurs to Change the World
    3. Part One: Changing the World Requires Game-Changing Roles
      1. Chapter 1: Modern Archetypes Are Altering the Future
        1. Four Domains for Changing the Game
        2. Four Timeless Leadership Archetypes Evident Everywhere Today
        3. An Archetype Is a Mantle You Consciously Take Up
        4. Archetypal Leadership and the Birth of a Nation
        5. Accessing an Archetype Gives You More Choices and Power
      2. Chapter 2: Four Game-Changing Entrepreneurial Roles
        1. The Four Entrepreneurial Roles Do Different Work
        2. Responsible Entrepreneurs Take on American Society and Social Equity
        3. Four Big Promises
        4. Taking on a Game-Changing Role Matters
    4. Part Two: The Secret Structure Behind the Approach of Four Iconic Entrepreneurs
      1. Chapter 3: Steve Jobs and the Role of the Realization Entrepreneur
        1. Build a Platform to Make a Difference
        2. Essence of the iPad: One Hand Scoopability
        3. Making Life Work Better
        4. Integration and Control: Two Complementary Sides of a Contradictory Personality
        5. Note
      2. Chapter 4: Richard Branson and the Role of the Reconnection Entrepreneur
        1. Selling Your Soul for Good Outcomes
        2. Responsibility Starts Early and Goes on Forever
        3. Defiance Is a Path to Conscience
        4. Note
      3. Chapter 5: Oprah Winfrey and the Role of the Reciprocity Entrepreneur
        1. Oprah Inspired Me During a Major Life Transition
        2. Oprah’s Rallying Cry: Turn Every Wound Into Wisdom
        3. Build a Media Platform That Makes a Better World Apparent
        4. Help Them Hear What They Haven’t Been Ready to Hear
      4. Chapter 6: Larry Page and the Role of the Regenerative Entrepreneur
        1. Regenerative Entrepreneurship and the Founding of Google
        2. Work on Governing Infrastructure to Produce Big Change
        3. Regenerative Entrepreneurs Are Shaped by Up Close and Personal Events
        4. How We Are Educated Fuels How We Intervene in the World
        5. Note
    5. Part Three: Being the Change Requires a Transformative Framework
      1. Chapter 7: Disrupting Industries
        1. The Four Pillars of the Realization Entrepreneur
        2. Shadow: Insensitivity
        3. Note
      2. Chapter 8: Realization Entrepreneurs
        1. Sarah Slaughter: Changing the Building Industry and Academic Research Methods
        2. Shadow: Insensitivity
        3. Indigenous Designs: Changing the Fashion and Textile Manufacturing Industries
      3. Chapter 9: Upending Social Systems
        1. The Four Pillars of the Reconnection Entrepreneur
        2. Shadow: Projection or Hypersensitivity
        3. Note
      4. Chapter 10: Reconnection Entrepreneurs
        1. Cheryl Contee: Revealing Questions Can Change Social Systems
        2. Shadow: Projection or Hypersensitivity
        3. Kipp Baratoff: Uniting the Strange Bedfellows of Commerce and Conscience
      5. Chapter 11: Shifting Paradigms and Beliefs
        1. Reciprocity Is About Wholes, Not Parts
        2. The Reciprocity Archetype Role Carries Bigger Risks—And Rewards
        3. The Reciprocity Entrepreneur Is a Discerning Storyteller
        4. The Four Pillars of the Reciprocity Entrepreneur
        5. From Pattern Following to Pattern Generating
        6. Camaraderie with Nature
        7. Shadow: Isolation
        8. Note
      6. Chapter 12: Reciprocity Entrepreneurs
        1. Michiel Bakker: Shifting Cultural Paradigms and Beliefs
        2. Annalie Killian: Paradigm Change in Post-Apartheid South Africa
      7. Chapter 13: Revitalizing Founding Agreements
        1. Regenerative Entrepreneurs Unify Us Around Uplifting Purposes and Principles
        2. The Four Pillars of the Regenerative Entrepreneur
        3. Shadow: Aloofness
        4. Note
      8. Chapter 14: Regenerative Entrepreneurs
        1. Jay Coen Gilbert: Evolving the Idea of Incorporation
        2. Shainoor Khoja: Rebuilding a War-Torn Nation
    6. Part Four: The Game of Changing the Game: Using Domains, Archetypes, and Communities of Practice to Foster Change
      1. Chapter 15: The System of Archetypes at Work
        1. Find a Teaching and a Teacher
        2. Found a Business to Change a World
        3. Regenesis Works in All Four Domains
        4. Use Archetypes to Anchor Great Aims
      2. Chapter 16: Time to Walk Your Talk
        1. Prerequisite 1: Magnetic Pull
        2. Prerequisite 2: You Have No Other Choice
        3. Prerequisite 3: The Right Domain and Archetype for the Desired Change
        4. Prerequisite 4: Your “Change the World” Roadmap
    7. Acknowledgments
    8. About the Author
    9. More from Wiley
    10. Index
    11. End User License Agreement