Appendix Workbook for Launching the Revenue Growth Habit

This appendix is designed to get you started with your Revenue Growth Habit.

Go through these questions and answer them to the best of your ability. Don't dwell too long on any one question. Movement and progress is the goal. Quick answers, then move on.

Write your answers here, if they fit, or on a separate sheet if you prefer.

First, list three of your very good customers, including their names, titles and companies, below.

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These are people you should ask to interview, to collect testimonials. Next to each, write down the day and time you will ask them for a “get your feedback on how we're doing for you” conversation. This can be a call you make expressly for this purpose or an add-on to an existing conversation.

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For each customer you've ...

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