Not long ago, I was presenting a webinar, one of a series of six that I was commissioned to give by an industry association. This organization shared its member feedback with me. My reviews are nearly unanimously positive after such sessions. But one review struck me after this webinar. This reviewer made it clear he hadn't seen or heard of my work before, even though I had been a keynote speaker and workshop presenter for this association that year. This person also obviously never had a chance to implement my techniques since this feedback was submitted immediately after the session.
In addition to his numerical ratings, this person said, “It can't be as simple as Alex says.”
My short response to this person is, “It is exactly as simple as I say it is.”
Revenue growth occurs when customers and prospects learn about what they can buy from us and how they will benefit when they do so.
So, my approach to growing the companies of my clients centers on getting them to communicate with customers and prospects a lot more. That's really how simple it is.
But now let's take a slightly deeper look at this audience member's feedback.
He wasn't buying that my fast, easy approach would grow his business.
I'm going to assume this person runs a company that's similar to the typical firm in this association. As I describe the typical business in this group, I think we can figure out why this individual feels that growing revenue can't be as simple as I say.