I have clients that grow by 30–40% in their first year with me, and I have other clients that grow by 5–10%.
Nobody does this work of talking with customers, changing internal mindset, gathering testimonials, and communicating with customers and prospects daily and sees their business contract. Nobody shrinks. It simply doesn't happen with this project. Even if you took no action, but attained the critical mindset shift of focusing on your great value instead of your products and services, your business would grow. That's because you'd be bolder, more confident, and you'd take more action. You'd execute more. You'd tell more people about how they'd improve if they bought more from you.
So, a few years ago I realized I needed to figure what separates my clients who grow the most from those who grow the least.
Why did some companies grow by 40% in a year, and some by just 5 or 10%?
When I looked at everybody, it became crystal clear.
The most successful companies, the fastest growers, hold their people accountable the most.
The greatest differences between the two groups of companies are as follows:
The fast growers had owners and management who told their people that they expected them to take one communication action a day and followed up to ensure they actually did.
The slow growers did not have owners or managers who were comfortable asking people to do new work, even though it was only a few minutes a day.