The Riddle: Where Ideas Come From and How to Have Better Ones

Chapter 1. THE INNOVATION INTENT

The word innovator conjures up a plethora of personalities, among them the usual suspects: Leonardo da Vinci, Albert Einstein, Richard Branson. We have a tendency to lump all innovators into a single category: creative geniuses. However in order to understand where ideas come from, it is first important to distinguish the different forms of creative expression and the different types of innovators—artistic creativity (for example, Pablo Picasso), scientific creativity (for example, Marie Curie), and conceptual creativity (for example, James Dyson, the inventor of the Dyson vacuum cleaner, the cleaner that "doesn't lose suction")—since these three forms require different skills and have very different goals. By understanding these differences, you can avoid the predictable fender benders often associated with innovation: botched business ventures, failed product launches, and disastrous investment decisions. In order to put the innovation intent into context, I will share a personal experience with you that led to my own eureka moment about the fi eld in which I work: innovation. If you have ever attended a creativity seminar, this experience may sound familiar.

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