Chapter 4. How Do You Make Decisions? Overview of a CEO-Tested Process


The conventional wisdom is that revolutionary ideas come to people after they contemplate a situation, condition, or problem for a long time … But these observations are trite and not very helpful because coming up with a revolutionary idea is not simply a matter of thinking a long time … The key is how you are thinking about a problem for a long time.

 --Guy Kawasaki[1]

We learn the basics of decision-making by rote early in our lives. We then run our lives with these methods without giving them any serious thought. Very rarely do people decide mindfully ...

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