A transformation is occurring within companies as marketing is rapidly becoming one of the most technology-dependent functions. Gartner predicts that by 2017 chief marketing officers will have a bigger technology budget than chief information officers.
At the center of this transformation is a new type of executive: the chief marketing technologist. The job of CMTs is to align an organization’s marketing technology with its business goals, serve as a liaison to IT, and evaluate and choose technology providers. The best CMTs set a technology vision for marketing and are agents of innovation.
In this interactive Harvard Business Review webinar, Gartner’s Laura McLellan and Kimberly-Clark CMT Mayur Gupta share their insights on the rise of the chief marketing technologist.