Video description
A transformation is occurring within companies as marketing is rapidly becoming one of the most technology-dependent functions. Gartner predicts that by 2017 chief marketing officers will have a bigger technology budget than chief information officers. At the center of this transformation is a new type of executive: the chief marketing technologist. The job of CMTs is to align an organization’s marketing technology with its business goals, serve as a liaison to IT, and evaluate and choose technology providers. The best CMTs set a technology vision for marketing and are agents of innovation. In this interactive Harvard Business Review webinar, Gartner’s Laura McLellan and Kimberly-Clark CMT Mayur Gupta share their insights on the rise of the chief marketing technologist.Table of contents
Product information
- Title: The Rise of the Chief Marketing Technologist
- Author(s):
- Release date: November 2014
- Publisher(s): Harvard Business Review
- ISBN: None
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