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The Rise of Virtual Communities: In Conversation with Virtual World Pioneers
book

The Rise of Virtual Communities: In Conversation with Virtual World Pioneers

by Amber Atherton
April 2023
Beginner content levelBeginner
187 pages
5h 46m
English
Apress
Content preview from The Rise of Virtual Communities: In Conversation with Virtual World Pioneers
© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023
A. AthertonThe Rise of Virtual Communities https://doi.org/10.1007/978-1-4842-9297-6_13

13. Trevor McFedries

Cofounder of Brud and Founder of Friends with Benefits (FWB)
Amber Atherton1  
(1)
San Francisco, CA, USA
 

Brud is a creative agency that builds community-owned media and collectively built worlds. Cofounded by Trevor McFedries and Sara Decou in 2016, Brud produced the first virtual influencer, Lil Miquela. The CGI avatar has been in campaigns for Prada, Calvin Klein, Samsung, and Chanel and was named by Time magazine as one of the 25 Most Influential People on the Internet. Miquela bridged the metaverse and the real world, was pictured with celebrities, ...

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Publisher Resources

ISBN: 9781484292976Purchase LinkPublisher Website