The Road to Luxury

Chapter 7Management Styles in the Luxury Industry

People in the luxury industry are often referred to as homoluxus. The homoluxus should always know that the life span of luxury brands is varied and totally surprising. The homoluxus is wrong to believe that the luxury brand will be successful forever! He is convinced that he is eternal and nothing can happen, protected by his brand, sure that he is and will remain successful. He is applauded in his social circles. He can see his own name or the name of the company he leads, in the best streets of all the cities. He is thrilled to speak about his brand, is in all the magazines—his image is seen everywhere, usually with charming ladies and stars, dressed in black tie. How can he be afraid of anything?

Nothing really scares him. The homoluxus loves journalists, even if he denies this—he says that he hates to talk about himself, but he keeps telling everybody what he thinks. He knows what is good for his brand, and what is not appropriate. He says that he loves working as a team but very often we observe a “one-man show,” or at the least, he imposes his view with authority—the homoluxus does not like contradiction or opposition, he is so sure of himself! He will never die, this is certain. He does not care, in fact, even if he keeps saying that he is obsessed with the question—the homoluxus is living in a paradox, a small figure, a huge name, an immense ego, a modest attitude internally, a sense of esthetic—who knows what the priorities ...