15Streaming Nationalism, Advertising Localization Netflix Türkiye Advertisements
Since its inception, modern advertising, an essential element of a capitalist society, has played an important role in the growth of national media economies. The relationship of multimillion-dollar advertising business with media industries has occupied a major place in promoting popular forms of entertainment, including the products of the television industry (e.g., TV series) both in national and global contexts. In the last two decades, the co-dependent relationship between advertising and television media has begun to change in line with the digitalization of television. Over-the-top (OTT) media services and video-on-demand ...
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