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STEPPING OUT OF THE COMFORT ZONE?
An examination of regional orientation in emerging-economy MNEs’ cross-border M&As
Yoo Jung Ha, Yingqi Wei and Yaoan Wu
Introduction
The geographic orientation of multinational enterprises (MNEs) has long attracted scholarly attention. Rugman and colleagues have argued that MNEs are regionally rather than globally oriented, and that such geographic orientation has a positive performance impact (Rugman, 2003, 2005; Rugman & Verbeke, 2004, 2005; Lee & Rugman, 2012; Rugman, Oh & Lim, 2012). In a parallel work, Ghemawat argues that today’s environment should be characterised as “semi-globalisation”, because empirical evidence on cross-border integration, including product-market integration (trade flows, ...
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