4 TAKING A SOFT POWER APPROACH TO CULTURAL HERITAGE PROTECTION Toward an empirical methodology1
Introduction
Despite the growing realization by nation-states and other actors that cultural heritage protection plays a critical role in supporting diplomacy, primarily via its connection with the concept of soft power (Thomas 2021; Luke and Kersel 2012; Schreiber 2017; Grincheva 2020), this recognition has not always been evident in policy. Historically, there have been many instances in which policymakers saw the goal of cultural heritage protection as in competition with states’ security, economic, or political priorities. Furthermore, a lack of shared indicators that ...
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