What is selling and what type is right for the organisation?
Objectives
- To help you understand what is selling and a key phrase to remember throughout your sales career
- To explain the different types of sales approach
- To enable you to recognise which is the most effective approach for your market
Understanding
When building a house, or any structure, a key for creating a stable product is to make sure the foundations are suitable. With successful selling the same principles apply. Too many people either enter sales or are involved in it without having a real understanding of the fundamentals.
I had been involved with sales in various roles for about 10 years without really considering them. It was only when a participant on a training course ...
Get The Sales Book now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
