CHAPTER 7
SAMSUNG’S THIRD SUCCESS FACTOR
Evolutionary Innovation
The foundations for Samsung’s success lie in continuous technological innovation to meet consumer needs. In TVs, Samsung successfully anticipated the shift from analog to digital by releasing the world’s first commercially available digital TV. Samsung then leveraged collaboration between its semiconductor and display affiliates to release innovative products like the Bordeaux TV, light-emitting diode (LED) TVs, 3D TVs, and smart TVs, attaining the number one position worldwide. In smartphones, Samsung accurately predicted the direction of the market and allied with Google, ...
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