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The Science and Art of Acting for the Camera by John Howard Swain

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Chapter 20

Line-to-Line Objectives

This is similar to what we discussed in Chapter 10, “Beats, Tactics, and Actions,” with one major difference. In that chapter we were talking about discovering the beats in a scene and choosing the different tactics and actions to fulfill the beats. In commercials there is only one beat, one overall sentiment to express—to pass on information that will solve the other person’s problem in the most pleasant manner possible. That’s it.

Because of that the actions required to fulfill that beat in a commercial become much more about word play rather than deeds, physical activity. That doesn’t mean you’ll be frozen in place, never moving but with commercials it is more about finding the sub-text, the objective, ...

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