Chapter 21

The Moment Before and the Tag

In a commercial, as in a film or an episode on TV, or in a play, your character needs to be coming from someplace. His/her life can’t begin with his entrance or his/her first line of dialogue. If you don’t find some way of engaging in the storytelling before the story begins, you’ll always be at least a beat behind and you’ll never catch up.

The good news is you don’t need to do the elaborate work for a commercial that you would do in preparing for a film, but you do need to do something. So, what do you do?

The best way to make sure you’re engaged is to come up with a question your first line of dialogue answers. Then have the person you put in the camera, the one with the problem, ask you that ...

Get The Science and Art of Acting for the Camera now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.