O'Reilly logo

The Science and Art of Acting for the Camera by John Howard Swain

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

p.155

. . . And Now a Few Words about Commercials

 

p.156

INTRODUCTION TO COMMERCIALS

Actors have a love/hate relationship with commercials. They want to do them because the money is good but they don’t understand the complexities of the form. Commercial acting is a very specialized type of acting.

Actors of every type and stripe have performed in commercials. Bryan Cranston recently said in an interview that commercial residuals kept him afloat for nearly ten years while he was waiting for his career to take off. Dustin Hoffman, Jodie Foster, and Hilary Swank made commercials long before winning their Academy Awards. Robert Duvall performed in commercials both before and after winning his Academy Award.

Actors tend to approach commercial auditions ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required