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Making Ideas Real
The Innovator's Favourite Weapon
If you only had 30 seconds I'd tell you:
‘Making Ideas Real’ is a state of mind that drives us to translate an idea into a form that we can react to immediately and emotionally.
‘Making Ideas Real’ delivers much better innovation because it forces us to stop talking and start doing.
‘Making Ideas Real’ is the practical way to ‘tolerate risk’.
‘Making Ideas Real’ is suitable for all organisations in all markets.
You can make things real at every stage of the innovation process; early stage conversations, simulations, prototypes, pilots and even beyond launch.
At the heart of ‘making it real’ is an iterative approach – a programme of experiments that test and build on each other.
There are four pillars to making things real: a good ...
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