O'Reilly logo

The Science of Customer Connections by Jim Karrh PhD

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

INTRODUCTION

WHAT IS THE BEST WAY to talk about your business?

I have been working on the answer to that question for years, mostly for the benefit of clients. I have also tried to figure it out for my own business, especially as the nature of my work has changed dramatically a few times over those years.

Whatever the nature of your business, the conversation matters. It's probably the simplest, most direct way to stand out in our increasingly noisy world. It also represents the fastest way to grow. The social media and online worlds get most of the attention, but the vast majority of word of mouth happens offline. That is where the growth opportunities are hanging out, just waiting.

Too often we miss out. People know us and our organization, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required