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The Science of Customer Connections by Jim Karrh PhD

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8

YOU CAN BE A CONVERSATIONAL LEADER (And Probably Need to Be)

HAVE YOU EVER BEEN “VOLUNTOLD”? This means to be told to do something, under the guise of volunteering. Within many big companies, the term “voluntold” is bandied about freely.

The scenario typically plays out like this. The leadership has announced an important new project or initiative, one that needs expert input from a few people inside the organization. These should ideally be individuals who have been successful in this particular domain, who have distinctive knowledge to tap or skills that others could model, and who have earned a high level of credibility inside the organization.

Where does the project leader find these expert doers? Chances are, they are busy doing. That's ...

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