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The Science of Customer Connections by Jim Karrh PhD

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9

KNOW, GO, AND SHOW: How Great Leaders Become Great Coaches, Too

THIS CHAPTER IS ABOUT THE qualities in leadership and coaching that provide positive, lasting change. The title comes from something author and speaker John C. Maxwell said: “A leader is one who knows the way, goes the way, and shows the way.” Even that succinct definition includes the connection of leadership to coaching.

To this point we have generally focused on the things that people need to know about their message and messengers, including the most powerful words to use, ways to turn complex and technical information into engaging stories, and the inherent strengths most people naturally have for conversation. Yet message leadership is about more than knowing the right information ...

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