We have discussed how strategy planning and strategy execution are inexorably linked. Smart planners make strategic choices with an awareness of what will be needed to achieve the strategy. That is why, as mentioned in Chapter 4, I advocate having the senior team devote some time to the execution framework at the conclusion of the planning portion of the offsite session.

Planning and execution are as essential for your company as a global positioning system (GPS) and a full tank of gas are for your car when you prepare for a long journey to somewhere you have never been. The GPS shows you the way (the strategic plan), but without fuel (the execution framework) you can only dream about what the destination ...

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