The use of narrative by leaders is a performance art and one learns it by practice. This appendix provides a brief discussion of what exactly a story is, as well as some templates that I use in workshops to accelerate the learning process.

What Is a Story?

In this book, narrative and story are used as synonyms, in the broad sense of an account of a set of events that are causally related. One could fill a whole library with the academic discussion swirling around such a simple commonsense notion. Here, I will allude to only a few of the issues.
Various practitioners have suggested different definitions. For some, story should be defined in the narrower sense of a well-told story, with a protagonist, a plot, ...

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